By Taroue Brooks
What inspired you to become an entrepreneur?
It all started at the age of 10 when I won my church’s young entrepreneur competition. During high school I went on to be very involved in Future Business Leaders of America (FBLA) in which I won the regional title of Mr. FBLA. I then studied Economics at Penn State University’s Smeal College of Business. Within 2 months of graduating I began working in Treasury Management sales at a financial institution. With over 10 years of experience and tenure, I provided tools to commercial clients to help improve their cash flow and effectively manage their businesses. I provided that background to say that being an entrepreneur has always been something that has been innate for me and something I’ve prepared myself for along my journey. I am at a juncture in my life where I’ve found what I am passionate about and am now in a position to take control of my own destiny. Entrepreneurship is all about taking risks, learning from the inevitable failures and being sure to celebrate the accomplishments, whether big or small, along the way.
Tell us about your company and products?
Our mission is to improve the appearance and quality of the beard, hair and skin. We provide handcrafted beard and skin care products made with organic essential oils and all natural ingredients. Our ingredients are proven to improve the appearance and quality of the beard and skin while keeping it hydrated and moisturized throughout the day.
What has been some of your reactions from clients?
After placing the order customers mentioned that they enjoyed the ease of navigating the website and being able to select from different scents. Customers especially liked that we offer FREE SHIPPING on all orders. Upon receiving the product, customers have added that they appreciated the thought that went into packaging the products and the personal thank you note included. The overwhelmingly consistent reaction has been that the beard oils just smell so good!
Where can people purchase your merchandise?
We are currently an e-commerce business, in which people can go to our website (www.beard-balance.com) or follow us and shop on our Instagram & Facebook pages (@beard.balance).
What have some of your responses been like from clients?
We’ve been fortunate enough to receive nothing but positive feedback on our products. Customers are sharing that their beards feel soft, smell great and look hydrated. The responses that have personally brought tremendous joy to us have been those from customers who just appreciated the education/knowledge we provide on proper beard and skin care techniques. We decided to put a Tips + Tricks section on our website just for that reason and are looking forward to continuing to expand that content, because we truly see it as a value-add and differentiator.
Where do you see your business in the next five years?
The next 5 years will fly by for beard + balance! With so much going on in the world, we foremost want to put a focus on our social responsibility. Whether those initiatives are tied to environmental, economic, philanthropic or human rights, we hope to be in a better position to effect change and give back to the communities we serve. As we continue to grow we also hope to be able to provide employment opportunities to people that look like us! On the business side of things, we will be looking to utilize the internet to truly be a global player in the men’s skincare market. One thing that we are extremely excited about is being able to continue to expand our product line over the next 5 years. So keep a close look out for us!