By Taroue Brooks
Precious L. Williams knows firsthand the joys of victory. Williams avers, “I am a 13-time national elevator pitch champion, a successful serial entrepreneur and an international professional speaker for 24 years. I am not new to this. I am true to this. I have been featured on ‘Shark Tank,’ CNN, Wall Street Journal, MSNBC, ABC and even movies because of the power of my ‘killer’ pitches.”
The Curvy Girlz Lingerie founder has been promoting body positivity, Black girl magic and self-empowerment years before it became mainstream and for the culture. Williams’ “boldness, passion and unstoppable spirit” have propelled her through the best of times and sustained her through the worst, and in her freshman offering which she promises will be the first of a series, Williams provides a valuable resource that will aid women who believe they can’t make it in business even if they’re not “perfect.”
This year, Williams penned her first book titled, Bad Bitches and Power Pitches: For Women Entrepreneurs and Speakers Only. She explains, “I was at the 2013 Black Enterprise Elevator Pitch Championship and won. After I won, I was being interviewed backstage and one of my interviewers said that I am a ‘bad bitch’ who basically slaughtered my competition. I did not know how to take it at first and then realized it was a term of endearment. I am so proud to wear that badge of honor.”
Critics and champions alike have surfaced along Williams’ three-year journey to publish her book. She’s been celebrated for her boldness but also challenged because of choice of words for the title of the book that provides actionable tips for public speaking and branding.
The killer pitch master who’s had the “pleasure of speaking on the world’s greatest stages, for the world’s greatest companies and the with the world’s greatest women” shares her experience in Power Pitches and offers tools on how women can soar beyond their wildest dreams.
Here’s the backstory.
Why did you write this book?
I wrote Bad Bitches and Power Pitches to help women entrepreneurs and speakers see their greatness and power and be reassured that with “killer” pitching, they can take their brands, books, businesses, products, and services in a way that no one, not even their competitors, can touch them. They stand in a league all their own.
How long did it take you to write it?
Two and a half months.
What was your regimen to complete this book?
Writing everyday at a time that is quiet and I was in my zone. I also had my book coach, Charron Monaye, guiding, pushing and challenging me to be on point. I was given no excuses and a weekly plan.
Is this book really just for female entrepreneurs and speakers as the title suggests?
This book was written primarily for women entrepreneurs and speakers because in my experience, women hold themselves back because we feel imperfect. Men, in my opinion, do not. If they match three of the 10 qualities, they are applying, putting themselves out there and making their businesses count. To my ladies, perfection is overrated. Be visible, now.
What do you hope readers will glean from reading your book?
You can make yourself an industry leader, influencer, and that great company through the power of pitching yourself and taking advantage of every opportunity to strategically promote yourself. Build relationships authentically and watch what happens.
For those considering entering this arena, what skill sets do you recommend mastering? What traits are most conducive to success?
1. Be creative.
2. Be persistent.
3. Be consistent.
4. Get a great coach who actually has done what you want to do.
5. No fluff, no BS.
6. Practice perfectly, perform perfectly.
7. Never quit.
8. Make up your mind to focus on what needs to be done and do it.
9. Take action now.
10. Believe in yourself.
Name two of your top role models: one from your industry and one from outside of it?
- My grandmother who encouraged me when no one in my family wanted me. She told me I had the gift of speech and she always knew that she would mother me at some point. Her love is the reason why I am still here today.
- Cardi B, Rihanna because she is who she is unapologetically.
If you could change one thing about the world, what would it be?
If you could change one thing about yourself, what would it be?
To never again doubt myself, talents, skills and ability. I am beautifully human, flaws and all.