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COLGATE TOTAL® INTRODUCES NEW DAILY REPAIR TOOTHPASTE

Aids Health Foundation

Colgate  announced a new addition to the Colgate Total® portfolio, Colgate Total® Daily Repair Toothpaste. This new toothpaste helps reverse early damage[1] to teeth and gums for better oral health.

With the new Colgate Total® Daily Repair Toothpaste, consumers are encouraged to be proactive about their oral health. The toothpaste contains a multi-active formula that helps repair early teeth and gum damage1 before many may even know it exists. Consumers who add the new toothpaste to their daily oral care routine will benefit from stronger enamel and healthier gums.

Colgate Total® Daily Repair Toothpaste re-mineralizes weakened enamel to help prevent cavities and strengthen teeth. Additionally, the toothpaste kills bacteria that causes gingivitis to promote healthy gums and protect against cavities, plaque and tartar. Finally, it also whitens teeth and freshens breath.

“Many consumers wait until they see visible signs of teeth and gum damage before they act,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. “With Colgate Total® Daily Repair Toothpaste, consumers are able to take the important first step towards better oral health – there’s no need to wait until it will be too late.”

Colgate Total® Daily Repair Toothpaste is available in a 4.0oz and 5.8oz tube at mass retail, drug and grocery stores nationwide. For more information on the Colgate Total® portfolio of products, visit www.colgatetotal.com.

[1] Reverses early gum issues by helping prevent gingivitis; remineralizes enamel damage to strengthen teeth and help prevent cavities.

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About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at colgatepalmolive.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.

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