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Cushion Makeup Is About To Be Your New Favorite Thing

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r29logoBy Joyce Kong, Refinery29

Cushion compacts pushed onto the scene over five years ago, and have since been a huge hit on the foundation market and spawned parallel products — especially in South Korea. Beauty brand Iope claims that its Air Cushion is sold every six seconds and that more than a third of Korean women use it.

What is a cushion compact, you ask? It’s basically a BB/CC cream contained in a sponge to keep everything from spilling. Women love the convenience because it allows them to touch up without having to break out a tube of cream and deal with the residual gunk on their fingers. Pressing on the cushion with the applicator puff yields an even layer of just the right amount of product — the result is weightless, buildable coverage.

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