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Design Essentials Natural a multicultural haircare brand at Texture on the Runway

Basketball Camp

Design Essentials Natural is a multicultural haircare brand with a strong professional legacy as the texture expert. As a gold sponsor at Texture On The Runway, a runway show hosted by TextureMedia and Target, we aim to inspire those that wear waves, curls and coils.


Since dryness is a primary concern for those embracing their natural curls, we are Declaring War on Dryness!  Our trend will platform military-inspired looks, and the hair will rock vibrancy and movement.  The products used from the Design Essentials Natural Collection in creating each TOR style will not only accentuate curls with shine and curl definition, but will also maximize moisture and strength for the health and integrity of the hair. Making peace with your texture is our ultimate goal. Each product is available at and select Target stores.Design-Essentials-IMG_3945


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