
By Taroue Brooks
What inspired you to become an entrepreneur?
As a kid I was always independent and a
self-starter. This is not my first
business. I ran a successful private
practice for 15 years. This business was
rewarding, but deep in my heart I knew something was missing. During this time, I was on my own journey to
clean eating and weight loss and begin to discover that the average individual
really did not have a healthy relationship with food. It was at this point that I knew I could
still help people but more from a physical standpoint than mental. So, again back to my Mississippi humble
beginnings. I always loved cooking, so in
2017, I enrolled in and completed a culinary business incubator class. I started Emily’s Foods because I could still
have the freedom to be creative and control inefficiency as I see it. In the end, I was inspired by both passion
and necessity. Passion to love what I do
and necessity so that I don’t have to work for someone else.
Why create a vegan product?
Paradise Icing is not just vegan; it is plant
based, keto and allergen friendly and tastefully wholesome. Consumers love sweets, but they want
pleasure, nostalgia and nutrition.
Research shows that consumers claim to be eating 2.5 snacks a day and
45% are looking for healthier snacks.
They want their snacks to supply nutritional benefits rather than empty
calories. Energy, satiety and focus are
lifestyle ingredients. Adding Paradise
Icing to your daily diet not only gives the consumer lifestyle ingredients, but
the excitement of being able to satisfy their guilty pleasure without ruining
their waste line.
What have you found to be the most challenging aspect of being an entrepreneur?
Loneliness, Brand Awareness, Marketing and gaining more traction in the market.
What makes your product unique?
It is the only plant based icing with pea protein powder. It is has multiple functions meaning it can be used as an icing, a dip or creamer for your coffee.
Where can your product be purchased?
At our e-commerce store. www.emilysfoods.com
What advice do you have for other women who desire to be an entrepreneur?
Pray, don’t be afraid to ask for help, be focused, be aware of your emotions, take time for self care, surround yourself with positive people, be willing to help other women, network and most of all believe totally in your dream.
Where would you like to see your business in the next five years?
Products being sold on a national level, partner with other brands and the end goal for a major brand to acquire Paradise Icing.
Tell us about your education.
BA Psychology from University of Memphis, Graduated May 1997
MSW (Master Social Work) Indiana University Northwest, Graduated May 2003 Certification in EQI, Emotional Intelligence
Emily’s Foods, LLC Paradise Icing is the product and a subsidiary of Emily’s Foods

Paradise Plant Based Protein Icing is gluten free, refined sugar free, egg free, dairy free, dye free, nut free & allergen free. This delicacy that can be paired with your favorite snacks & desserts.
Paradise Icing is suitable for diabetics and those with food allergies and for those on plant based diets as well as for people struggling with blood sugar imbalance. Here’s the Fun part! Paradise Icing doesn’t taste like cardboard and there is no throat catch that is usually experienced from plant based protein powder.
http://linkedin.com/in/emily-d-edwards-29b25316