Volkswagen is getting ready to launch a completely redesigned Atlas, and the message behind it is clear: the brand wants its biggest SUV to become an even more important pillar in the American market. The all-new 2027 Atlas has been previewed as a bolder, more powerful and more premium three-row SUV, a combination that says […]

Volkswagen could have expanded the GTI and R badges across more of its U.S. lineup years ago. Instead, it chose not to. And that decision says a lot about how the brand still views its performance identity in America. At a time when many automakers are turning sporty sub-brands into broad marketing tools, Volkswagen is […]

Mercedes-AMG has updated the GLE 63 S and GLS 63, but the real story is not the facelift itself. The most important takeaway is that AMG is still fully committed to the V8 in two of its largest and most expensive performance SUVs, at a time when much of the industry is moving toward downsized […]

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