BY Staff
National Behavior Change Marketing Agency Secures Office Space and Announces Local Leadership
Charlotte, N.C. [December 11, 2025] – CMRignite, a nationally recognized behavior change marketing agency, announced today the opening of its new office in Charlotte, North Carolina. This strategic expansion underscores the agency’s commitment to continued growth as it strengthens its presence across the Southeast with a focus on opportunities within the local government and private sectors. The company is headquartered in Milwaukee, Wisconsin, and has 25 full-time employees.
For three decades, CMRignite has partnered with national brands, nonprofits, and government agencies to deliver behavior change campaigns that inspire action and make a difference in the health, housing, finance, transportation and higher education sectors. The agency’s client list includes Chicago Transit Authority, Northwestern Mutual, United States Department of Agriculture (USDA), Wisconsin Department of Tourism and Wisconsin Lottery.
Founded in 1995 by CEO and Chairman Jacqueline Moore, the agency has experienced exponential growth over the past 30 years; earning a spot on the INC 5000 list of fastest-growing private companies for four consecutive years. The office is located uptown at 128 S. Tryon Street, Suite 1900 and will serve as a regional hub supporting local and national clients with services that include strategic communications, research, creative services, paid advertising, public relations, social media, digital strategy, community engagement, events and brand development.
“We’re currently celebrating our 30th anniversary, so opening our third office is extremely meaningful,” Moore explained. “We’ve had our eye on Charlotte for several years because it’s one of the fastest-growing cities in the country and a hub for business innovation, creativity and culture.”
In 2022, the agency hired Nepherterra Best, who is Charlotte based, as Vice President of Integrated Communications to grow the firm’s local presence. An award-winning communications professional and graduate of Johnson C. Smith University, Best serves on the agency’s executive leadership team and will shape the strategic vision for the local office, including plans to hire a Charlotte-based team and deepen partnerships with local small businesses, nonprofits, and community organizations.
“I’m excited to officially introduce CMRignite to the Charlotte community,” Best stated. “Establishing a local office and investing in Charlotte reinforces our commitment to the region. It allows us to become part of the community and participatein the local ecosystem which aligns with our vision for growth, innovation and impact.”
CMRignite brings extensive government contracting experience, including 15 years as a federal prime contractor. The agency successfully completed the SBA 8(a) Business Development Program in 2018 and is designated as a Woman-Owned Small Business (WOSB) and Economically Disadvantaged Woman-Owned Small Business (EDWOSB) by the U.S. Small Business Administration. In addition, CMRignite holds multiple certifications, including participation in the Charlotte Business Inclusion Program, North Carolina HUB, and recognition by the NC Department of Transportation as a Disadvantaged Business Enterprise (DBE), Minority Business Enterprise (MBE), and HUB.
“Our investment in Charlotte represents much more than just a new office, this is a new era for our agency,” said David Bowles, President of CMRignite.
The agency was recently awarded a contract with the City of Charlotte and has partnered with respected local organizations, including Apparo and Legal Aid of North Carolina.
About
CMRignite is a full-service marketing and communications agency specializing in behavior change, social impact, and strategic storytelling. With offices in Milwaukee, Charlotte and Washington D.C. The agency helps clients nationwideconnect with audiences and drive measurable results. For more information, please visit cmrignite.com or call (704) 828-5743.
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