Big Freedia, Ina Garten, Tiny Chef Joins Other Celebrities To Design Products to Help End Childhood Hunger this Holiday Season with Gifts that Give Back


No Kid Hungry Partners with National Brands to End Childhood Hunger this Holiday Season with Gifts that Give Back

All children deserve a season filled with holiday cheer, but 9 million kids in the U.S. are living with hunger. That’s why No Kid Hungry, a national campaign to end childhood hunger in America, is partnering with national brands to provide hope and healthy meals to kids across the country this holiday season and all year long. As consumers plan their holiday shopping lists this year, it’s easy to give back and support No Kid Hungry’s work through a number of seasonal products and promotions offered by national brands including Citi, Williams Sonoma, Denny’s, Hickory Farms and more. Every $1 donated to No Kid Hungry this holiday season can help connect a child with 10 healthy meals. *

“Some of the best holiday memories are made surrounded by tables of food, but that isn’t the reality for the 1 in 8 kids in the United States who live with hunger,” said Diana Hovey, senior vice president of Corporate Partnerships at Share Our Strength, the organization behind the No Kid Hungry campaign. “Together with our partners and supporters across the nation, we’re working to change that. By empowering each one of us through everyday actions, like holiday shopping, we can help make a big impact toward ensuring every child gets the food they need this holiday season and all year long.”

Seasonal gifts and holiday promotions that support No Kid Hungry include:

  • Citi: On November 29, Giving Tuesday, Citi will be matching donations to No Kid Hungry, up to $500,000. Additionally, now through January 31, 2023, Citi will donate $10, up to $100,000, for every person who completes the Hunger Quiz found on

  • Athletic Greens: Athletic Greens will donate $.20 from the sale of every AG1 product sold through the end of the year.

  • bartaco: bartaco will donate $1 from every #bartacosecret roasted brussels sprouts taco sold from October 4 – December 5 to No Kid Hungry, with a minimum donation of $50,000.

  • Beech-Nut: Beech-Nut will donate $0.25 for each sale of Beech-Nut Naturals Jars Variety Pack, with a maximum contribution of $300,000.

  • Bloomingdale’s: Now through November 27, you can make a donation to No Kid Hungry by rounding up your purchase in-store or making a donation at checkout.

  • Cheerios: Starting November 29 – December 29, for any box of Cheerios you buy and scan your receipt in the Fetch Rewards app, you’ll earn 10% back in Fetch points and Cheerios will donate $0.20 per box scanned to No Kid Hungry, up to $300,000.

  • Circle K Stores, Inc: From December 5 – January 1, participating Circle K locations in AlabamaMississippiLouisianaArkansas and the Florida Panhandle will allow customers to purchase a pin-up stocking for $1 or $5 with any purchase.

  • Creme of Nature: Creme of Nature will donate $10,000 to No Kid Hungry this holiday season. Creme of Nature will encourage their community to support and raise awareness by posting a picture holding a sign with the #ShineDifferent and using the hashtag on their social media platforms.

  • Denny’s: In restaurant guests can donate $3 or more for a pin-up or round up their check. Online through Denny’s on Demand, guests can roundup their check or donate $1$3$5 or open amount.

  • Eggo: To celebrate Eggo’s $100,000 donation to No Kid Hungry and encourage more donations, the brand is partnering with a TikTok creator to make a custom piece of Eggo gear. Follow Eggo’s TikTok for more information.

  • Frutta Bowls: Make a donation to No Kid Hungry with your catering order online and in-store. Frutta Bowls will also donate $1 to No Kid Hungry for each Acai bracelet purchased.

  • Garbanzo Mediterranean Grill: Make a donation to No Kid Hungry with your catering order online and in-store. Garbanzo will also donate $.10 to No Kid Hungry for each kids’ meal purchased.

  • The Habit Burger Grill: Through December 31, guests can round up their Habit Burger Grill purchase to the nearest dollar online and via their mobile app, and spare change will be donated to No Kid Hungry.

  • Hickory Farms: Hickory Farms will donate $5 to No Kid Hungry for every purchase of a Give Back Gift Box through 3/31/23 up to $300,000 combined

  • Kimpton Hotels & Restaurants: From November 3 to December 31, participating Kimpton restaurants and bars will bring Family Meal to life via special prix fixe menus and featured menu items created by various members of their culinary teams. Each restaurant will determine an amount of all Family Meal sales to benefit No Kid Hungry.

  • Mendocino Farms: Eat Happy and give back by adding a donation to your online order with Mendocino Farms. Mendocino Farms will match all online donations on Giving Tuesday, 11/29. Additionally, Mendocino Farms will donate $0.25 from every November to Remember sandwich sold from 11/1/22 – 11/30/22. Mendocino Farms will make a minimum donation of $40,000 to No Kid Hungry between 11/1/22 – 12/31/22.

  • Noble VinesFrom November 1 to December 31Noble Vines will match every donation made through their Facebook fundraiser for No Kid Hungry, up to $10,000.

  • Ocean Spray: From now through January 17, for every $10 spent on Ocean Spray products, $1 will be donated to No Kid Hungry with a minimum guaranteed donation of $50,000.

  • Popeyes Foundation: Now through November 6th, at participating Popeyes restaurants, guests can donate $1 and receive a coupon for a free apple pie.

  • Pottery Barn Kids: This holiday season, Pottery Barn Kids is donating 50% of the retail price of their No Kid Hungry® Sherpa Bear Ornament directly to No Kid Hungry.

  • QVC: Now through December 23, when you shop select items, $1 from each unit sold, up to a maximum of $100,000, will benefit both Meals on Wheels and No Kid Hungry. Customers can also make a donation by calling customer service, through the QVC app or online at

  • Saladworks: Make a donation to No Kid Hungry with your catering order online and in-store. Saladworks will also donate $.10 to No Kid Hungry for each Kids Works meal purchased.

  • Save A Lot: Save A Lot will make a $6.00 donation to No Kid Hungry for every purchase of a Bags for A Brighter Holiday at participating retail locations from November 13 through December 24.

  • The Simple Greek: Make a donation to No Kid Hungry with your catering order online and in-store. Simple Greek will also donate $1 to No Kid Hungry for each kids’ meal purchased.

  • Warner Bros. Discovery: This holiday season, Warner Bros. Discovery is asking their viewers to text 707070 to donate to Turn Up! Fight Hunger benefitting No Kid Hungry.

  • Williams SonomaWilliams Sonoma will donate 30% of the purchase price of No Kid Hungry spatulas and other specially designed products to No Kid Hungry and encourage consumer donations in-stores and online.
  • Williams Sonoma has Teamed Up with No Kid Hungry to release their new celebrity designed limited-edition specialty spatulas and products, to help fight childhood hunger as part of their “Tools For Change” Campaign.  Big Freedia is among the ten celebrity designers for the new limited-edition product collection that includes spatulas, sweet treats, soaps, lotions and tea towels.  They are perfect gifts and stocking stuffers for the holidays.
  • To date, the partnership between Williams-Sonoma, Inc. and No Kid Hungry has helped provide more than 160 million meals to kids by way of raising over $16 million dollars through the combined philanthropic efforts of all Williams-Sonoma, Inc. brands. The goal of this year’s campaign is to raise more than $3 million, which can help provide nearly 30 million meals to children across the country. The collection will be available at all Williams Sonoma retail locations and online at;
  • Williams Sonoma recently launched its eighth annual Tools for Change national fundraising initiative benefitting No Kid Hungry, featuring a line-up of 10 celebrities, chefs, musicians and influencers. This year’s Tools for Change spatulas to benefit No Kid Hungry were designed by:
    • Big Freedia – Hip-Hop Artist and TV Personality
    • Heather McMahan – Actress and Comedian
    • Ina Garten – Celebrity Chef, Cookbook Author, and Food Network Host
    • Lauren Alaina – Multiplatinum-Selling Singer and Songwriter
    • Miz Cracker – Drag Performer and Content Creator
    • Remi Cruz – YouTube Creator and Podcast Host
    • Robin Arzon – Vice President of Fitness at Peloton and New York Times Bestselling Author
    • The Pasta Queen – Content Creator, Chef and Entrepreneur
    • Tieghan Gerard – New York Times Bestselling Cookbook Author and Founder of Half-Baked Harvest
    • Tiny Chef – Celebrity Chef, Content Creator and TV Star

*No Kid Hungry does not provide individual meals; your donations help support programs that feed kids. Learn more at

For a complete list of No Kid Hungry’s participating partners and promotions, and to learn all the ways to give back to No Kid Hungry this holiday season, visit

About No Kid Hungry

No child should go hungry in America. But millions of kids in the United States live with hunger. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty. Join us at

There is no possible excuse for children to go hungry in this country. Yet it happens – every day, in every community.

According to the latest estimates, as many as 9 million children in the United States live in “food insecure” homes. That phrase may sound mild, but it means that those households don’t have enough food for every family member to lead a healthy life.

The number of children living with hunger had fallen steadily over the past decade, but the coronavirus pandemic dealt a terrible blow to our progress as a nation – one that No Kid Hungry and other organizations will work to reverse during the long recovery ahead.

Poverty and Childhood Hunger

As you might imagine, hunger is a problem that most often affects children from low-income families. A common way we measure poverty is the federal poverty level, a number set by the U.S. Department of Health and Human Services. The federal poverty level is the minimum amount of money a family needs each year to afford the necessities of life: food, clothing, shelter, and transportation.

In 2021, the federal poverty level was $26,500 for a family of four. Of course, this number is a minimum. Families making twice that much are still considered low-income by most experts, and many struggle to make ends meet.

How many Americans live in poverty? 37 million, or 11.4% of all Americans, according to 2020 data from the U.S. Census Bureau. 12 million of those were children. This number, though shockingly high for a country of such enormous wealth, had fallen in recent years, but the coronavirus pandemic put a huge burden on already-struggling families, and the impact of that is not yet fully known.

For a more comprehensive understanding of food insecurity, we recommend the USDA’s annual report on Household Food Security in the United States.

Federal Food Programs

One of the most effective ways to help families and children is through federal nutrition programs.

Some of the nutrition programs you may be familiar with are SNAP, WIC and the national school lunch program. These are critical lifelines for families in need.

No Kid Hungry supports these important programs, though we focus our efforts on other federal programs that we know can make an enormous difference for hungry kids, such as the school breakfast program, the national summer meals program and the afterschool meals program.