University of North America

Yvette Caslin CEO of Culture + Capital

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By Taroue Brooks

What inspired you to become an entrepreneur?

It’s God’s plan for me to build an enterprise. My agency, Culture + Capital, is a multimedia and management firm that provides PR, communications and creative concierge services to individuals, small businesses and startups, with an emphasis in beauty, fashion, technology and entertainment. I launched as an entrepreneur in the industry where I invested the early part of my career and amassed significant influence. I have spent the past 20 years in media and entertainment working as a senior executive for a national news outlet that was emerging when I joined the team. We worked from the grassroots level to grow it from one market, New York, to 19 urban cities including Atlanta, where its headquartered, Chicago, Detroit, Houston, Los Angeles, Miami, Oakland/San Francisco and Washington, D.C. to become the a robust media empire. 

What have you found to be the most challenging aspect of entrepreneurship?

My biggest challenge in entrepreneurship is wearing different hats, from secretary to CEO.

What was your motivation to become an author?

I love to read. I always dreamed I would be a teacher. I was motivated to write Sophia’s Garden: A 7-Day Devotional to disrupt ignorance, provide guidance and a fresh awareness of the role of wisdom in our lives by highlighting relevant Biblical scriptures for those who desire to be influential in their communities. 

Tell us about your new book and where it can be purchased.

The easiest way to purchase my book is on Amazon for Kindle. 

What advice would you give someone interested in becoming an entrepreneur?

Once you’ve mapped out your why you want to become an entrepreneur, my advice is to join a network of entrepreneurs, who can guide and encourage you, and the local Chamber of Commerce.

What has been your most special accomplishment to date?

Since I have become an entrepreneur, my biggest achievement is self-discovery while simultaneously helping my clients to fulfill their dreams. 

What will be the impact of black women during the presidential election in 2020?

For the 2020 presidential election, black female entrepreneurs will collaborate and command programs that promote equity. The “2018 State of Women-Owned Business Report” commissioned by American Express found that the gap is widening between the average revenue for businesses owned by women of color and those owned by non-minority women. For women of color, average revenue dropped from $84,000 in 2007 to $66,400 in 2018, while for non-minority businesses, revenue rose from $181,000 to $212,300. 

According to the Federal Reserve, we are the only racial or ethnic group with more business ownership than our male peers. Our collective voice and criteria ensure we vote the right leaders in office, which is necessary for our survival.

Where do you see yourself in the next five years?

I am working with my head down for the next five years so I can return to playing the piano.

Let’s socialize:Twitter: @sistarazziInstagram: @yvettecaslinFacebook: /yvettecaslinLinkedIn: /yvettecaslin


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